You know the old saying, “How do you make a small fortune in aviation? Well, you start with a large one and then….”. If you’re in the aviation business you will probably be very aware of tight budgets and thin margins. However, no company can survive without an aviation marketing strategy.
Unless you’re in the fortunate situation in which personal referrals and repeat customers keep your order book full then you have no option but to maintain a marketing budget.
While building this website and checking the entries in the directory of flying schools and clubs it is apparent that many aviation businesses are not using the online world to their full advantage.
There are some slick examples of websites and well maintained social media accounts. Then there are others that haven’t been updated in years. There are businesses with no social media accounts at all or ones that have been opened but remain dormant and unused.
What does a neglected website say about your brand?
A website that was hastily set up on a shoestring budget several years ago may have seem a good idea at the time but the online world has moved on apace. Customers now expect up to date information displayed clearly on mobile phones and tablets.
Not only does a well designed website look appealing to customers but it is more likely to be found if it has been built with SEO (Search Engine Optimisation) in mind.
Contact us about updating, replacing, and improving your website.
What do unused social media accounts say about your brand?
Many companies, small and large, have felt compelled to open social media accounts in order to catch the wave. Having done so they are left with the additional frequent task of broadcasting updates and news. They know they should be tweeting and pinning but they don’t have the time to source material and are unsure of what to share.
Social media accounts used as part of a marketing strategy can produce leads, bookings, and fresh orders but they need to be used regularly and updated with material of interest to your prospective customers.
We can help you with a social media marketing strategy for your business.
How will people find my website?
Adding new articles or blog posts to your website each week or month will eventually produce results, if you’re prepared to wait a few months. However, in order for your site to appear near the top of the first page of search results for any given search term you need to know what terms people are entering into Google, Bing, or Yahoo etc.
Perhaps you have decided that you want your website to rank highly for the search term ‘flight training yorkshire‘ but how can you be certain that enough people use that term each month to warrant the effort and expense to increase your ranking?
Ideally your website should rank highly for relevant search terms that reflect a buyer intent i.e. people who are close to placing an order. Do you know what these terms are?
Alternatively, you can attract near instant traffic by setting up and managing a Google Adwords campaign. With carefully designed adverts and bids on the ideal keyword phrases you can attract visitors to your website while keeping to a monthly budget.
Many businesses outsource this task and we can help you with your Google Adwords campaign management.
No obligation – talk to us
If you would like to discuss your ideas for your website, social media accounts, or PPC (Pay Per Click) aviation marketing using Google Adwords or any other of PPC advertising then please get in touch.
We would be glad to talk things through and provide you with some feedback and advice. Let’s work together to make sure that every pound or dollar you spend on aviation marketing is a good investment.